Salesforce is one of the most powerful and widely used CRMs in the world. But it was designed as a general-purpose business CRM, not specifically for higher education. That means colleges and universities often spend significant time and money customizing Salesforce to support admissions, recruitment, and enrollment workflows.

Jetstream takes a different approach. Built specifically for higher education, Jetstream provides the tools enrollment teams need right out of the box.

Recruitment Event Management

Recruitment events are a critical part of student outreach, but measuring their effectiveness can be difficult. Colleges and universities invest significant resources in high school visits, college fairs, community events, digital campaigns, and other recruitment efforts.

Unlike Salesforce, which often requires significant customization, Jetstream includes built-in tools and reporting for managing recruitment events and tracking student participation. Enrollment teams can easily identify which events generate the most inquiries, applications, and enrollments. This makes it easy to determine which recruitment activities are producing results and where future recruitment efforts should be focused.

Student Recruitment

With Salesforce, institutions often need to create custom recruitment pipelines and student lifecycle workflows.

With Jetstream, these capabilities come standard, and are designed specifically for managing prospective students from inquiry through enrollment.

Communications

Salesforce can support email and texting, but often requires additional products, integrations, or configuration.

Jetstream includes integrated communication tools that help admissions teams engage students through email, text messaging, automated campaigns, and personalized outreach right out of the box.

Reporting

Salesforce offers powerful reporting capabilities, but colleges frequently need custom dashboards and reports to answer enrollment-specific questions.

Jetstream provides flexible reporting focused on the metrics enrollment leaders care about most, including conversion rates, recruitment source effectiveness, event performance, and counselor activity.

Ease of Use and Affordability

Salesforce often requires dedicated administrators and technical expertise to maintain and expand.

Jetstream was designed for admissions professionals, allowing teams to spend less time managing software and more time recruiting students. In addition, Jetstream provides higher education-specific functionality at a predictable cost that is often substantially lower than the total investment required for enterprise CRM platforms such as Salesforce.

Why Choose Jetstream?

Jetstream is built for institutions that want a higher education CRM ready to support enrollment management from day one. With built-in recruitment workflows, communication tools, event tracking, recruitment source reporting, and enrollment-focused analytics, Jetstream helps colleges make smarter decisions and maximize the impact of their recruitment efforts.

Instead of adapting a generic CRM to fit higher education, Jetstream is designed around the way admissions teams actually work.