Higher education institutions across the country are facing an unprecedented challenge: recruitment and retention of students. Declining enrollment rates, increased competition, and shifting demographics are making it harder than ever for colleges and universities to attract and retain students. To stay competitive, institutions must leverage innovative technology to streamline degree planning and enhance student engagement.

FlightPath Academics offers two powerful tools designed specifically for this purpose: FlightPath and Jetstream CRM.

The Growing Challenge of Student Recruitment

The landscape of higher education recruitment has shifted dramatically in recent years. Prospective students are increasingly cost-conscious, looking for flexible degree pathways, and expecting a seamless transfer experience. Without the right tools, institutions struggle to provide clarity on degree planning and make the enrollment process as smooth as possible. Additionally, many schools lack an efficient way to track and communicate with prospective students, leading to missed opportunities.

FlightPath: A Clearer Path to Degree Completion

One of the biggest obstacles for student recruitment and retention is unclear degree pathways. FlightPath is a robust system that simplifies degree planning, ensuring that students and advisors can easily map out their academic journeys. This clarity helps reduce dropout rates and ensures students stay on track for timely graduation.

A standout feature for recruitment is FlightPath's transfer search tool, which empowers prospective students to see exactly how their existing credits will apply to your institution. Transfer students represent a significant portion of college enrollments, and institutions that can clearly articulate credit transfer policies have a major advantage in recruitment. By making the transfer process transparent and straightforward, FlightPath helps schools attract more students and boost enrollment numbers.

Jetstream: A CRM Built for Higher Education

Beyond degree planning, institutions need a way to effectively manage and nurture relationships with prospective students. Jetstream, FlightPath Academics’ higher ed-specific CRM, is designed to help colleges and universities track leads, automate communications, and personalize outreach efforts.

With Jetstream, admissions teams can:

• Organize and segment prospective students based on interests, academic goals, and application status.

• Automate email and SMS campaigns to engage students at key points in their decision-making process.

• Track interactions and ensure that no lead falls through the cracks.

• Generate insightful reports to refine recruitment strategies over time.

Unlike generic CRMs, Jetstream is tailored specifically to the needs of higher education, ensuring that institutions can maximize their enrollment efforts with minimal administrative burden.

A Smarter Approach to Enrollment Management

With student recruitment becoming more competitive, institutions need technology that works in their favor. FlightPath and Jetstream provide a one-two punch solution for colleges and universities looking to enhance their enrollment strategies. FlightPath makes degree planning and credit transfer more accessible, while Jetstream ensures that admissions teams can effectively track and engage with prospective students.

Contact us today with any questions, or for a brief demo of either or both FlightPath and Jetstream!